In order to be able to activate the users through social media the librarian took part in an individual in-service training on how to use social media provided by wisamar Bildungsgesellschaft gemeinnützige GmbH. Due to the fact that Facebook is the most widely used social media in the area, the training focused on this particular social medium. Facebook-Sites of other German libraries have been analyzed and based on that ideas have been developed in which way to use Facebook effectively and how to engage users actively. The Facebook strategy for the library Kabelsketal established during the training includes presentating general information about the library including opening hours, closing dates, new arrived books; initiating a competition on the name of the new mascot in the logo; using the storch as mascot posting on the site; encouraging users to present their favourite books. The training took place as face-to-face training.